Evergreen Meats Inc

Website Design / Social Media Consultant / 2021

Evergreen Meats wanted to further increase their digital presence by offering a website that is easy to use and gives local customers all the online resources one would expect from a modern day business. They also wanted to increase their social media presence after starting a Facebook page, back in 2000, to further promote the local retail office.

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DATE

6/3/21 - Ongoing

ROLE

Website designer / Social Media Consultant

LINKS

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(Strategy)

After reviewing several meat market, butcher, and wholesale food websites it was decided that the website would start out simple. The goal is to be able to maintain a website and manage social media platforms in-house but setup in a way that allows freelancers and professionals the ability to offer assistance as needed. Creating a professional online image was also important so we decided to create a custom domain name and add email in addition to the website. At this time online ordering would not be included but the solution should allow for that at a later date.

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(Solution 01)

Web hosting and design.

After discussing the vision of creating a new website it was determined that using Wix as the primary web hosting service would be the best course of action. This also helped with the purchase of a custom domain name along with a custom email. Migrating over the new email would be a task later in the project.

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(DESIGN)

Using their business cards, printer flyers and past Facebook posts we were able to come up with a design board. Clean and simple graphics. More of an "old school" meat market feel.

Website Font:

Nimbus Sans

Color(s):

#405E47 aka Hunter Green aka RGB (64,94,71)

Pages:

  • Home Page

  • About Page

  • Find Us Page

  • Commercial Page

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(CREATE & PUBLISH)

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(Solution 02)

Increased social media presence.

The Facebook page was a great start but adding Instagram would take Evergreen Meats to the next level. Research into market specific hashtags and search results helped create a basic template for future social media posts.

Set goals:

  • Post often, at least 2-3 times a week.

  • Use hashtags

  • Follow local business partners.

    • Share and like

  • Create an email campaign for business partners.

    • Ask business partners to use #evergreenmeats when possible.​

  • Create a stock photo digital folder.

  • Post on Facebook and Instagram at the same time.

#evergreenmeats

#portangeles

#steaklover

#dinner

#foodie

#bbqlife

#traeger

#butcher

#webergrill

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