![InkLogoSM01.png](https://static.wixstatic.com/media/80e3e5_510dbe575a41471190d12b5c6d8d63ee~mv2.png/v1/fill/w_62,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/InkLogoSM01.png)
Evergreen Meats Inc
Website Design / Social Media Consultant / 2021
Evergreen Meats wanted to further increase their digital presence by offering a website that is easy to use and gives local customers all the online resources one would expect from a modern day business. They also wanted to increase their social media presence after starting a Facebook page, back in 2000, to further promote the local retail office.
![evergreen.png](https://static.wixstatic.com/media/80e3e5_33718e0a2af64236a3ed0e58dd34d6e5~mv2.png/v1/crop/x_0,y_0,w_956,h_412/fill/w_482,h_209,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/evergreen.png)
DATE
6/3/21 - Ongoing
ROLE
Website designer / Social Media Consultant
LINKS
![InkLogoSM01.png](https://static.wixstatic.com/media/80e3e5_510dbe575a41471190d12b5c6d8d63ee~mv2.png/v1/fill/w_62,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/InkLogoSM01.png)
(Strategy)
After reviewing several meat market, butcher, and wholesale food websites it was decided that the website would start out simple. The goal is to be able to maintain a website and manage social media platforms in-house but setup in a way that allows freelancers and professionals the ability to offer assistance as needed. Creating a professional online image was also important so we decided to create a custom domain name and add email in addition to the website. At this time online ordering would not be included but the solution should allow for that at a later date.
![InkLogoSM01.png](https://static.wixstatic.com/media/80e3e5_510dbe575a41471190d12b5c6d8d63ee~mv2.png/v1/fill/w_71,h_45,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/InkLogoSM01.png)
(Solution 01)
Web hosting and design.
After discussing the vision of creating a new website it was determined that using Wix as the primary web hosting service would be the best course of action. This also helped with the purchase of a custom domain name along with a custom email. Migrating over the new email would be a task later in the project.
![InkLogoSM01.png](https://static.wixstatic.com/media/80e3e5_510dbe575a41471190d12b5c6d8d63ee~mv2.png/v1/fill/w_62,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/InkLogoSM01.png)
(DESIGN)
Using their business cards, printer flyers and past Facebook posts we were able to come up with a design board. Clean and simple graphics. More of an "old school" meat market feel.
Website Font:
Nimbus Sans
Color(s):
#405E47 aka Hunter Green aka RGB (64,94,71)
Pages:
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Home Page
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About Page
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Find Us Page
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Commercial Page
![InkLogoSM01.png](https://static.wixstatic.com/media/80e3e5_510dbe575a41471190d12b5c6d8d63ee~mv2.png/v1/fill/w_62,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/InkLogoSM01.png)
(CREATE & PUBLISH)
Evergreenmeatsinc.com was born.
![InkLogoSM01.png](https://static.wixstatic.com/media/80e3e5_510dbe575a41471190d12b5c6d8d63ee~mv2.png/v1/fill/w_71,h_45,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/InkLogoSM01.png)
(Solution 02)
Increased social media presence.
The Facebook page was a great start but adding Instagram would take Evergreen Meats to the next level. Research into market specific hashtags and search results helped create a basic template for future social media posts.
Set goals:
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Post often, at least 2-3 times a week.
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Use hashtags
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Follow local business partners.
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Share and like
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Create an email campaign for business partners.
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Ask business partners to use #evergreenmeats when possible.
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Create a stock photo digital folder.
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Post on Facebook and Instagram at the same time.
#evergreenmeats
#portangeles
#steaklover
#dinner
#foodie
#bbqlife
#traeger
#butcher
#webergrill
![EM-Traffic.png](https://static.wixstatic.com/media/80e3e5_3bcd55d2f23f4de78a4545a54c248ff3~mv2.png/v1/fill/w_68,h_103,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/EM-Traffic.png)
![EM-FB.png](https://static.wixstatic.com/media/80e3e5_fe8c0f7b390345fcb5461bb9b54d63d1~mv2.png/v1/fill/w_58,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/EM-FB.png)